Saturday afternoon I had the opportunity to experience both levels of the new Lululemon flagship in New York City during one of their grand opening events. The event itself, known as THE FRAME, brought together fitness and film enthusiasts to view and meet the directors of five short films. While the event itself was interesting and unlike anything i’d attended before on behalf of my blog, what I know interests you guys the most is the new Lululemon location. Is it over-hyped? Should you stop everything and head to the new store to experience both levels?

Both levels you ask? Oh yes, this new Lululemon Flagship store which opened at 17^th and Fifth Avenue, is enormous. I highly recommend you stop in after your next Flatiron workout class as the space offers far more than Luon.


The main level, which is filled with gorgeous racks and displays of male and female Luon gear, has a footprint more than two times larger than the average NYC Lululemon store. The larger footprint allows them to squeeze more dressing rooms, navigation space so you can shop until you drop without being crowded, a coffee and snack bar as well as health concierge space. The concierge corner includes an actual concierge who can help you book restaurant or workout reservations as well as a virtual screen for when she is already helping someone. The huge touch screen allows you to navigate local restaurants and fitness classes as well as complimentary community events hosted by Lululemon. There are also convenient cards which locals and tourists alike can use to find 3 nearby places to sweat, eat and explore.

The lower level, known as Hub Seventeen, is a 4,200 square foot space dedicated to the community. The space has the feeling of a spa-like yoga studio meets Restoration Hardware due to the white walls, light wood and gorgeous décor. When special events, such as Saturday’s FRAME movie event, aren’t taking place in the space, people can take advantage of the full kitchen, refreshment bar, outlets and wireless to work, blog or connect with others. In addition to special events, the space will also host Lululemon’s complimentary fitness events including weekly cardio and yoga sessions. The calendar of events, which kick off this week, can be found here.