As someone who works in marketing, I am always interested to see how brands decide to build community and interact with their fans and consumers. Therefore, when I followed Under Armour’s launch of their What’s Beautiful campaign last year I was excited and immediately in love with the platform. Their campaign, What’s Beautiful, allows the Under Armour “every woman” serve as the voice of the brand. Through their site women around the world can make their personal challenges public and gain support from friends around the world. I mean heck, check out the last winner, Kacey C! Her story is awesome!
I am partnering with Fitfluential to share the Under Armour message with readers and friends alike. The campaign partnership couldn’t come at a better time. I need something to keep my body strong and help push me a bit harder. The next 2 months leading up to our big move is going to be absolutely insane. In addition to packing, saying goodbye to friends and family and finishing our NYC bucket list (sort of) I’m traveling 25 days!
- Miami 5/13-5/15 (work)
- Istanbul 5/21-5/27
- Geneva 5/28-6/1 (house hunting)
- Seattle/San Francisco 6/4-6/7 (work)
- Geneva 6/16-6/19 (work)
My What’s Beautiful Challenge is all about putting your body and health first even when life gets stressful! My team is all about putting your body and health first even when life gets busy! I find that we often let stress get in the way of our progress. As Bo and I prepare to move to Europe I know the months of May and June will be full of stress. For this reason, I’ve partnered with some of my accountability partners to put a weekly goal in place for each of the next 8 weeks. if you want to join in the movement to put yourself first then I’d love for you to join! #IWILL
Tonight I completed the TICK MARKS challenge which is a list of things I want to check off along the way to help me achieve my goal! You can check it out here and join in the fun!
The campaign is all about redefining the female athlete and is open to ANY woman! So join in the fun and follow along on Twitter, Facebook, and Instagram! We’ll be using the #iwill and #whatsbeautiful hashtags on Instagram and Twitter while I’ll also be sharing my journey on this blog. If you’re participating feel free to post your team link in the comments so I can support you!
How do you put YOUR body and fitness first when life gets stressful?
I don’t! Unfortunately let stress win, but something I’m working on! Good for you though! I totally get the value of it, just not “clicking” yet for me.
Sara the more your work on it the easier it will get to make sure you put you first!